Dr Dijana Kovačević je docent i predavač na grupi predmeta iz oblasti preduzetništva, menadžmenta i marektinga. Od septembra 2020. godine zaposlena je na Univerzitetu Donja Gorica, na studijama PMB, te realizuje nastavu na predmetima iz oblasti preduzetništva, strateškog menadžmenta i marketinga.
Titulu magistra ekonomskih nauka stekla je 2004. godine na Postdiplomskim studijama “Preduzetnička ekonomija” na Ekonomskom fakultetu u Podgorici. Doktorirala je 2011. godine na Ekonomskom fakultetu Univerziteta Crne Gore odbranivši doktorsku disertaciju "Menadžment u digitalnom okruženju".
Radila je kao direktor marketinga u Internetu Crna Gora (2000-2005) i kao Product Development Manager u Crnogorskom Telekomu (2005-2009). Na Ekonomskom fakultetu Univerziteta Crna Gora predavala je od 2004. do 2019. godine na Katedri za Informatičku ekonomiju, kao i na predmetima iz oblasti menadžment i preduzetništva.
Učesnica brojnih programa stručnog usavršavanja i mobilnosti, posljednji, u ovoj godini, Erasmus+ program, Teaching - Stefan cel Mare University of Suceava, Romania.
Članica je više savjeta i komisija na nacionalnom nivou između ostalog i ekspert za reformu visokog obrazovanja (2019 - )…
NAUČNI RADOVI OBJAVLJENI U ČASOPISIMA KOJI SU INDEKSIRANI NA SCI/SCIE/SSCI/A&HCI LISTAMA
▪ D. Kovačević, Lj. Kašćelan, Internet Usage Patterns and Gender Differences: A Deep Learning Approach, IEEE, Consumer Electronics Magazine, 2020, Vol: 9, Issue:6, 01, DOI: 10.1109/MCE.2020.2986817; https://ieeexplore.ieee.org/document/9091018
DOI: 10.1109/MCE.2020.2986817, 2020
▪ B. Rondović, D. Kovačević, T. Đuričković, Analysis of the insufficient implementation of the basic instruments of internet marketing in the banking sector of Montenegro, Informatologia, 2018, 51 (1-2), https://doi.org/10.32914/i.51.1-2.6
MONOGRAFIJE
▪ B. Rondovic, V. Lazovic, T. Djurickovic, D. Kovacevic, A study of the possible consequences in the event of an accelerated issuance and widespread use of private e-money – A case study of Montenegro, Finance in Central and Southeastern Europe, Springer, Cham, 2017, https://link.springer.com/chapter/10.1007/978-3-319-64662-6_2
NAJZNAČAJNIJI RADOVI NA MEĐUNARODNIM KONFERENCIJAMA ŠTAMPANI U CJELINI
▪ T. Đuričković, B. Rondović, D. Kovačević, , The importance of implementing a methodology for evaluation of websites in tourism", V Scientific Conference with International Participation, Jahorina Business Forum 2016, Tourism and Competitiveness, Đuričković T., Rondović B., Kovačević D., Proceedings, ISSN: 2303-8969.
▪ "Women ’s Entrepreneurship in Terms of Information Economy", MICED, Proceedings of the International Conference 1, pages 96-104; D Kovacevic, B Ronovic, T Djurickovic, 2015
▪ "Analysis of factors that determine increase electronic tourism in Montenegro", IV International Conference JBD 2015: Tourism for Economic Development, Jahorina, Sarajevo, Vujica Lazović, Dijana Kovačević, Zorana Popović,Tamara Đuričković, 2015
▪ "Impact of social networks in the development of e-tourism", IV International Conference JBD 2015: Tourism for Economic Development, Jahorina, Sarajevo; Dijana Kovačević, Zorana Popović, Vujica Lazović, Biljana Rondović, Tamara Đuričković, 2015
▪ "Determinants of Electronic Commerce – the Factors of Acceptance in Montenegro"; 38th International Convention on Information and Communication Technology, Electronics and Microelectronics (MIPRO), IEEE , pages 1475-1480, Opatija, Hrvatska, Vujica Lazović, Biljana Rondović, Dijana Kovačević, Zorana Popović, Tamara Đuričković, 2015
▪ "Analysis of e-Government Portal in Montenegro"; 38th International Convention on Information and Communication Technology, Electronics and Microelectronics (MIPRO), IEEE , pages 1469-1474, Opatija, Hrvatska, Vujica Lazović, Biljana Rondović, Dijana Kovačević, Zorana Popović, Tamara Đuričković
▪ "Finansijsko izvještavanje u savremenim uslovima poslovanja", Preduzetnik, Ekonomski fakultet, Podgorica, 9, ISSN 1800-8429, str. 89-91, Laković, T., Kovačević, D 2013"Changes in the understanding and management of value chain in the information era", Proceedings of the 34th International Convention MIPRO, IEEE, pages 1382-1386, 2011, Opatija, Croatia, Vujica Lazović, Dijana Kovačević, 2011
▪ "Web based economy – new approach to customer", Proceedings of of the 34th International Convention MIPRO, IEEE, pages 1376-1381, Opatija, Croatia, Dijana Kovačević, Tamara Đuričković , 2011
▪"eGovernment in the Context Of Developing Countries", Proceedings of of of the 34th International Convention MIPRO, IEEE, pages 1370-1375, Opatija, Croatia, Tamara Đuričković, Dijana Kovačević, 2011
RADOVI OBJAVLJENI U MEĐUNARODNIM ČASOPISIMA KOJI NISU INDEKSIRANI NA SCI/SCIE/SSCI/A&HCI LISTAMA
▪ D. Kovacevic, Lj. Kascelan, Gender differences and Internet Usage, Entrepreneurial Economy, Vol XIX, pages 51-82, University of Donja Gorica, Podgorica, 2022; https://www.udg.edu.me/en/scientific-journal-entrepreneurial-economy/archive
▪ “Knowledge Management as critical issue for successful performance in digital environment", International Journal of Management Cases 13 (3), pages 181-189, Access Press UK in association with GSE Research, Dijana Kovačević, Tamara Đuričković, 2011
▪ "Management in a digital environment – the example of Montenegrin companies", Technics Technologies Education Management, 3 (8), Dijana Kovačević, 2013
▪ "Enhancing e-government in montenegro using knowledge management for creating knowledge society", International Journal of Management Cases 13 (4), pages 320-330, Access Press UK in association with GSE Research, Tamara Đuričković , Dijana Kovačević , 2011
▪ "Elektronsko poslovanje i promjene procesa upravljanja", Montenegrin Journal of Economics, Vol.6,12, Economic Laboratory for Transition Research (ELIT), pages 223-228, Podgorica, Dijana Kovačević, 2010
▪ "Fenomen mreže-umreženo društvo", Preduzetnik, Broj 4, Ekonomski fakultet, Univerzitet Crne Gore, Podgorica, Dijana Kovačević, 2010
▪ "Internet and its fundamental impact on functioning of the new (information) economy", Proceedings of 6th International Conference of ASECU, Faculty of Economics, University of Montenegro, Vujica Lazović, Dijana Kovačević, 2010
▪ "Digitalna ekonomija i promjene u menadžmentu", " Enterpreneurial Economics", Vol.10, Faculty of Economics, University of Montenegro, Podgorica, Dijana Radonjić, 2005