Before becoming a scholar of international business and finance and eventually automotive history, Skip McGoun earned his bachelor’s degree in biology at the Illinois Institute of Technology, served as a supply officer in the U.S. Navy, and worked in Alaska for a credit union. After earning his MBA at the University of Alaska – Anchorage and doctorate at Indiana University, he settled in at Bucknell University 35 years ago, where he is currently the William H. Dunkak Emeritus Professor of Finance.  His collaborations have led to summer teaching positions at the University of Ljubljana, Slovenia and the University of Donja Gorica, Montenegro, and he has made presentations at a number of other universities and international conferences.  He also served as the Area Chair of Vehicle Culture for the Popular Culture Association.

Latest research and publications

• Amee Kim, Elton G. Mcgoun, K-Pop and K-Car: The Underpinnings of 21st-Century Korean Cultural and Industrial Successes,June 2022, Central European Management Journal 30(2):103-134, DOI: 10.7206/cemj.2658-0845.77
• Mcgoun, Elton, G „Crazy 'Bout a Mercury“, December 2021, LicenseCC BY-SA 4.0, DOI: 10.31261/rias.11654
• George M. Frankfurter, Elton G. Mcgoun, „POSITIVE FINANCIAL ECONOMICS AS A CATCH-22 in From Individualism to the Individual“, Ashgate Publishing, 2002, edited. July 2021, chapter
• George M. Frankfurter, Elton G. Mcgoun „Behavioral finance-part I: “Resistance is futile: The assimilation of behavioral finance” Chapter, January 2018
• Katarzyna Idzikowska, Sabina Kołodziej, Elton G. Mcgoun, The communication of probabilistic information, Chapter, January 2018
• Piotr Zielonka, Wojciech Białaszek, Piotr Bakun, Elton G. Mcgoun, „Standing in Your Peer's Shoes Hurts Your Feats: The Self-Others Discrepancy in Risk Attitude and Impulsivity“, March 2016, Frontiers in Psychology

Books

• Niño-Morales, Santiago, and Elton G. McGoun, Pimp Our Ride: The Decoration of Public Transport, (Bogotá: Universidad Distrital Francisco José de Caldas, 2017).
• Frankfurter, George, and Elton G. McGoun, From Individualism to the Individual: Ideology and Inquiry in Financial Economics, (Aldershot: Ashgate Publishing Limited, 2002)
• Frankfurter, George, and Elton G. McGoun, Towards Finance with Meaning: The Methodology of Finance, (Greenwich, Connecticut: JAI Press, 1996).
• Farmer, Richard N., and Elton G. McGoun, editors, Advances in International Comparative Management - Volume III, (Greenwich, Connecticut: JAI Press, 1988).
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Journal Articles

• Kim, Amee, and Elton G. McGoun, “K-Pop and K-Car: The Underpinnings of 21^st Century Korean Cultural/Industrial Successes, Central European Management Journal (2022), forthcoming.
• McGoun, Elton G., “Crazy ‘Bout a Mercury,” Review of International American Studies, Volume 14, Number 2, (Fall-Winter, 2021), pages 57-73.
• Bowers, Brittany, Neil Boyd, and Elton G. McGoun, “Greenbacks, Green Banks, and Greenwashing via LEED: Assessing Banks’ Performance in Sustainable Construction,” Sustainability: The Journal of Record, Volume 13, Issue 5 (2020).
• Frandsen, Ann-Christine, and Elton G. McGoun, “The Barriers of Banking,” The European Association of Banking and Financial History (eabh) Bulleti: Architecture and Finance Volume III, (2019/2020), pages 24-31.
• Kim, Amee and Elton G. McGoun, The Rise of the Bentley and Broad War Boys: Converting Nascent Automotive and Computer Technologies into Mainstream Sports,” Journal of Motorsport Culture and History, Volume 1, Issue 1, Article 4 (2020).
• McGoun, Elton G., “As I Was Motivatin’ Over the Hill: Becoming ‘Cadillac’ in Popular Culture,” Automotive History Review, (Spring 2019), Issue 59, pages 50-65.
• Bay, Thomas, and Skip McGoun, “Critical Finance,” Critical Perspectives on Accounting, Volume 52, (May, 2018), pages 1-3.
• Białaszek, Wojciech, Piotr Bakun, Elton McGoun, and Piotr Zielonka, “Standing in Your Peer’s Shoes Hurts Your Feats: The Self-Others Discrepancy in Risk Attitude and Impulsivity,” Frontiers in Psychology: Quantitative Psychology and Measurement Section, (2016).
• Chakhovich, Terhi, and Elton G. McGoun, “Why Grids in Accounting?” Critical Perspectives on Accounting, Volume 34, (January, 2016), pages 36-59.
• Białaszek, Wojciech, Macej Galk, Elton McGoun, and Piotr Zielonka, “Impulsive People have a Compulsion for Immediate Gratification: Certain or Uncertain,” Frontiers in Psychology: Quantitative Psychology and Measurement Section, (2015).
• Allen, Douglas E., Mary Keller, and Elton G. McGoun, “Teleinvestmentevangelists: Celebrity, Ritual, and Religion and the Quest to “Beat the Market”,” Qualitative Research in Financial Markets, Volume 7, Number 3, (2015), pages 290-308. (Highly Commended Paper)
• Mastrolia, Stacy, Piotr Zielonka, and Elton G. McGoun, “Conjuring a Reality: The Magic of the Practice of Accounting,” MBA-CE, Volume 22, Number 3, (2014), pages 3-17.
• McGoun, Elton G., and Jason Makansi, “Markets, Metaphors, and Mania,” Journal of Sustainable Finance and Investment, Volume 3, Number 4, (2013), pages 303-313.
• Frandsen, Ann-Christine, Tammy Hiller, Janice Traflet, and Elton G. McGoun, “From Money Storage to Money Store: Openness and Transparency in Bank Architecture, Business History, Volume 55, Number 5, (July, 2013), pages 695-720.
• Allen, Douglas E., Richard S. Allen, and Elton G. McGoun, “Bull Markets and Bull Sessions,” Culture and Organisation, Volume 18, Number 1, (2012), pages 15-31.
• Bay, Thomas, Ulrika Sjödin, and Elton G. McGoun, “Gaming the System,” International Journal of Critical Accounting,  Volume 3, Number 1, (2011), pages 5-17.
• Sjödin, Ulrika, Elton G. McGoun, and Thomas Bay, “Turning Financial Markets Inside Out: How Insider Trading Regulation Really Works,” International Journal of Critical Accounting, Volume 2, Number 4,  (2010), pages 419-436.
• Frandsen, Ann-Christine, and Elton G. McGoun, “To Be Human Is To Account,” Accounting and the Public Interest, Volume 10, (2010), pages 1-12.
• Bettner, Mark S., Ann-Christine Frandsen, and Elton G. McGoun, “Listening to Accounting,” Critical Perspectives on Accounting, Volume 21, Issue 4, (2010), pages 294-302.
• McGoun, Elton G., “The Inherent Manipulability of Markets,” Accountancy, Business, & Public Interest, Volume 7, Number 2, (2008), pages 89-117.
• McGoun, Elton G., Janice M. Traflet, and Ulrika Sjödin, “Crash: Porsches and Portfolios at the End of the Road,” Accountancy, Business, & Public Interest, Volume 7, Number 2, (2008), pages 67-88.
• Traflet, Janice, and Elton McGoun, “Has Elvis Left the Building? The Rise – and Fall (?) – of Celebrity Fund Managers,” Journal of Cultural Economy, Volume 1, Number 2, (July, 2008), pages 199-215.
• McGoun, Elton G., “Intrinsic Value in Financial Markets,” International Journal of Monetary Economics and Finance, Volume 1, Number 1,  (2007), pages 45-56.
• McGoun, Elton G., Mark S. Bettner, and Michael P. Coyne, “Money ‘n’ Motion: Born to be Wild,” Critical Perspectives on Accounting, (March, 2007), Volume 18, Number 3, pages 343-361.
• McGoun, Elton G., Mark S. Bettner, and Michael P. Coyne, “Pedagogic Metaphors and the Nature of Accounting Signification,” Critical Perspectives on Accounting, (February, 2007), Volume 18, Number 2, pages 213-230.
• McGoun, Elton G., and Piotr Zielonka, “The Platonic Foundations of Finance and the Interpretation of Finance Models,” Journal of Behavioral Finance, Volume 7, Number 1, (2006), pages 43-57.
• Frankfurter, George, Elton G. McGoun, and Douglas E. Allen, “The Prescriptive Turn in Behavioral Finance,” Journal of Socio-Economics, Volume 33, Issue 4, (September, 2004), pages 449-468.
• McGoun, Elton G., “Form, Function, and Finance: Architecture and Rational Economics,”  Critical Perspectives on Accounting, Volume 15, Number 8, (November, 2004), pages 1085-1107.
• McGoun, Elton G., “Finance Models as Metaphors,” International Review of Financial Analysis, Volume 12, (2003), pages 421-433.
• McGoun, Elton G., Mark S. Bettner, and Douglas E. Allen, “Walt’s Street and Wall Street: Theming, Theater, and Experience in Finance,” Critical Perspectives on Accounting, Volume 14, (2003), pages 647-661.
• Frankfurter, George, and Elton G. McGoun, “Resistance is Futile: The Assimilation of Behavioral Finance,” Journal of Economic Behavior and Organization, Volume 48, (2002), pages 375-389.
• Frankfurter, George, Elton G. McGoun, and Kevin Chiang, “Taking Different Views of Risk Taking,”  Journal of Investing, Volume 10, Number 4, (Winter, 2001), pages 30-40.
• Frankfurter, George, and Elton G. McGoun, “Anomalies in Finance: What Are They and What Are They Good For?” International Review of Financial Analysis, Volume 10, (2001), pages 407-429.
• Frankfurter, George, and Elton G. McGoun, “Signaling and Semiotics; A Search for Meaning,”  Homo Oeconomicus, Volume 17, Number 4 (2001),  pages 347-369.
• Allen, Douglas E., and Elton G. McGoun, “Hedonic Investment,”  Financial Services Review, Volume 9, Number 4, (Winter, 2000), pages 389-403.
• Frankfurter, George, and Elton G. McGoun, “Market Efficiency and Behavioral Finance: The Nature of the Debate,” The Journal of Psychology and Financial Markets, Volume 1, Numbers 3 & 4, (2000), pages 161-175.
• Allen, Douglas E., Elton G. McGoun, and George W. Kester, “A Sociological Explanation of Financial Market Growth,” International Review of Financial Analysis, Volume 9, (2000), pages 421-432.
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• Frankfurter, George, and Elton G. McGoun, “Thought Contagion and Financial Economics: The Dividend Puzzle as a Case Study,” The Journal of Psychology and Financial Markets, Volume 1, Number 2, (2000), pages 145-153.
• McGoun, Elton G., and Tatjana Skubic, “Beyond Behavioral Finance,” The Journal of Psychology and Financial Markets, Volume 1, Number 2, (2000), pages 135-144.
• McGoun, Elton G., and Piotr Zielonka, “O metodologicznym podlozu modelu CAPM,” Bank I Kredyt, Rok XXXI, (Kwiecien, 2000), pages 55-61.
• McGoun, Elton G., and Douglas E. Allen, “Conspicuous Investment,” Insights, Volume 1, Number 3, (Spring, 2000), pages 1, 3-4.
• McGoun, Elton G., and Piotr Zielonka, “Czy finanse moga byc hiperrealne?” Nasz Rynek Kapitalowy. (December, 1999), pages 39-43.
• Frankfurter, George M., and Elton G. McGoun, “Ideology and the Theory of Financial Economics,” Journal of Economic Behavior and Organization, Volume 39, (1999), pages 159-177.
• Robinson, Chris, and Elton G. McGoun, “The Sociology of Personal Finance,” Financial Services Review, Volume 7, Number 3, (1998), pages 161-173.
• McGoun, Elton G., “Dividends and Society,” Slovene Economic Review, Volume 49, Number 4, (August, 1998), pages 341-353.
• Frankfurter, George M., Robert Haugen, Elton G. McGoun, Dan Salandro, and Herb Phillips, “Pushing the Epsilon to the Abyss,” International Review of Financial Analysis, Volume 6, Number 2, (1997), pages 133-177.
• McGoun, Elton G. “Moda in Finance” (Slovene translation of “Fashion and Finance”) Kolaps, (November, 1997), pages 38-43.
• McGoun, Elton G., “Ex Ungue Leonem,” International Review of Financial Analysis, Volume 6, Number 1(1997), pages 1-12.
• McGoun, Elton G., “Hyperreal Finance,” Critical Perspectives on Accounting, Volume 8, (1997), pages 97-122.
• McGoun, Elton G., “Fashion and Finance,” International Review of Financial Analysis, Volume 5, Number 1, (1996), pages 65-78.
• Frankfurter, George M., and Elton G. McGoun, “Toward Finance of Meaning: What Finance Is and What It Could Be,” Journal of Investing, Volume 5, Number 3, (Fall, 1996), pages 7-13.
• Frankfurter, George M., and Elton G. McGoun, “But It Looked So Good on My Vita,” Journal of Financial Education, Volume 22, (Spring, 1996), pages 14-25.
• McGoun, Elton G., “Machomatics in Egonomics,” International Review of Financial Analysis, Volume 4, Number 2/3, (1995), pages 185-199.
• McGoun, Elton G., "The History of Risk 'Measurement'," Critical Perspectives on Accounting, Volume 6, (1995), pages 511-532.
• Frankfurter, George M., and Elton G. McGoun, "The Event Study: Is It Either?" The Journal of Investing, Volume 4, Number 2, (Summer, 1995), pages 8-16.
• Frankfurter, George M., Willard Carleton, Myron Gordon, James Horrigan, Elton McGoun, George Philippatos, and Chris Robinson, “The Methodology of Finance: A Round Table Discussion,” International Review of Financial Analysis, Volume 3, Number 3, (1994), pages 173-207.
• McGoun, Elton G., and George W. Kester, "A Commentary on Financial Research in the Asia-Pacific Region," The International Review of Financial Analysis, Volume 3, Number 2, (1994), pages 113-123.
• McGoun, Elton G., "The New Pythagoreans: Metaphysical Mathematics in Finance," Slovene Economic Review, Volume 45, Number 6, (December, 1994), pages 582-597.
• Bettner, Mark S., Chris Robinson, and Elton G. McGoun, "The Case for Qualitative Research in Finance," The International Review of Financial Analysis, Volume 3, Number 1, (1994), pages 1-18.
• Frankfurter, George M., and Elton G. McGoun, "The Event Study: An Industrial Strength Method," The International Review of Financial Analysis, Volume 2, Number 2, (1993), pages 121-141.
• McGoun, Elton G., "Bagatelles: A Legend of Finance," The International Review of Financial Analysis, Volume 2, Number 2, (1993), pages 143-145.
• McGoun, Elton G., "The CAPM: A Nobel Failure," Critical Perspectives on Accounting, Volume 3, (1992), pages 155-177
• McGoun, Elton G., "On Knowledge of Finance," The International Review of Financial Analysis, Volume 1, Number 3, (1992), pages 161-177.
• McGoun, Elton G., and George W. Kester, "Intellectual Imperialism in Financial Research: Will Central and Eastern Europe be Next?" Slovene Economic Review, Volume 43, Number 6, (December, 1992).
• McGoun, Elton G., and Stephen Willits, "The FASB and Its Critics: Who's Right?" Accounting Enquiries, Volume 1, Number 1, (August, 1991), pages 121-139.
• McGoun, Elton G., "A Reevaluation of Market Efficiency Measurement," Critical Perspectives on Accounting, Volume 1, (1990), pages 263-274.
• "The Savings and Loan Industry: Crisis or Opportunity?" George W. Kester and Elton G. McGoun, editors, Industrial Crisis Quarterly, Volume 3, Number 3, (Fall, 1989), pages 235-253.
• McGoun, Elton G., "International Business Education in a Liberal Arts Environment," Journal of Teaching in International Business, (Winter, 1989), pages 63-72.